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Best infrastructure requires best employees to make it functional. If your employees rate the products and services offered by your competitors as better then this calls for escalation of propensity for you to implement IM programme in your organization right away. Further, if you find yourselves more often than not, considering your employees as tenants and an easy substitutable element, it is more than urgent to consider executing the strategy of internal marketing across all branches of your organization.

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How to Cite
Jyoti Kukreja. (2020). Employee Empowerment through Internal Marketing leads to Employee Motivation . GIS Business, 15(3), 1-18. Retrieved from