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Abstract

This study is an attempt to measure the Indian customers’ perception about generic drugs and its effect of acceptance of generic substitution. It's a descriptive research that has used a non-disguised survey method with scales adopted from literature to measure the perception and acceptance of generic substitution. Factor analysis was used for scale validation and regression for establishing the predictive model.

Article Details

How to Cite
Kumar, Y. (2020). Acceptance of Generic Substitution- Impact of Perception About Generic Drugs. GIS Business, 15(4), 836-849. Retrieved from https://gisbusiness.org/index.php/gis/article/view/19858