Main Article Content
The increase of the number of Thai elderly people has produced in a very regulate marketing operation. The online communication technology plays a role in the creation and design of marketing activities. Thai marketers should understand the elements of the online social networks structure for elderly customer. This research aims to explore the structure of online social networks for Thai elderly customers. Document exploration and analysis of relevant literature were used as a research methodology to approach this research objective. The results shown that the online social networks for elderly customer structure in Thailand consists of two structures. There are the media literacy and technology literacy. The two structures of online social networks for Thai elderly customers created the appreciation among Thai marketers who designed, planed and executed online marketing activities which are based on media literacy and technology literacy. This research also provides practical suggestions for Thai marketers and future research recommendation of marketing scholars.